Bet 365 are a UK outfit that have held a gaming licence since 1974, and all that experience really shows in the way they handle their on-line operations. You can flick between the casino and their sports book and poker room with utter ease, moving your cash around however you feel. All of their services are of a very high standard, making it an ideal "one-stop shop" if you are the kind of person who feels like to betting on football, then play a few hands of poker, before seeing how your luck is running at the roulette table. No other operator offers such a combination of high quality sites in a single package. The poker room is part of the Prima Poker network, which has over a dozen different "skins" (including GamingClub Poker, 32Red and Bugsy's) - so there are always thousands of players to play against, at a wide variety of different stakes. The software is provided by gambling industry powerhouse Microgaming, and it gives a slick, quick and fair game. There's free poker advice from poker pro "El Blondie" (Dave Colclough), and the software lets you take notes on other players to remember who you can and cannot bluff. There are huge weekly freeroll tournaments, which as their name suggests are free to enter - the current weekly freeroll is a massive $30,000. All the usual games are supported (Hold Em, Omaha, 7 card stud) and you can also play 5 card stud, which isn't available at some other rooms. Customer support is excellent, with a toll free number from anywhere in the world - and they'll even call you back if you ask them to. The Prima Poker network has been growing faster than any other in the poker world, with more and more rooms attracted by the excellent software, and bet365 is the kind of operator that knows just how to package this software into a fully featured poker room that players can depend on.